FROZEN VS FRESH.
1. Frozen fruits are picked at peak ripeness, when nutrients and flavour are at their max. while ‘fresh’ fruits are picked well before their prime and left to ripen in transit.
2. Our fruit is flash frozen straight after harvesting to lock in nutrients, while fresh fruit spends weeks in warehouses and on ships. Vitamins and minerals starts to drop off after five days, yet most fruit is picked weeks before it hits shelves.
3. Frozen fruit stays as fresh as the day it was picked, even months later, while fresh fruit wilts in your fridge.